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Why pay those amount?
If you have a wonderful product and no one knows about it. How are you going to make sales? That's why marketing is important. People won't buy your product or service unless they know about it.
Many make the mistake of starting a business, they just sit around all day hoping sales will come. This is WRONG. You must never sit around and wait for customer to come. Rather, you must go out there and tell the people about your business or product- MARKET!